NEW YORK (AP) — Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website.
The error gained attention on social media over the weekend, where numerous users shared photos of the URL printed on the back of the boxes for the special edition dolls, which feature characters from the movie adaptation of “Wicked” set to hit theaters later this month.
Instead of linking to Universal Pictures’ official WickedMovie.com page, the website listed leads to an adult film site that requires consumers to be over 18 to enter. Mattel says it has been made aware of the misprint and is taking action to remedy the mistake.