NEW YORK (AP) — Zadig & Voltaire’s artistic director, Cecilia Bonstrom, is Swedish, but she had Parisian fashion culture on her mind at New York Fashion Week.
That and the cool kids and hip-hop stars who frequented the Tunnel, a New York City nightclub in an old freight terminal, back in the 1980s and ’90s. Bonstrom staged her show there, inside the long and narrow space.
She destroyed her chic to drive home the no-rules vibe. Sweaters were ripped, revealing lurex details underneath, and leather was wrinkly. She mixed masculine and feminine fashion codes, a nod perhaps to the Tunnel’s famous unisex bathrooms.
Hailey Bieber, who starred in a Zadig & Voltaire campaign a couple seasons ago, was on hand to celebrate Bonstrom’s fall-winter collection.